{"id":226,"date":"2026-10-26T22:56:39","date_gmt":"2026-10-26T20:56:39","guid":{"rendered":"https:\/\/inpulse.lt\/en\/?p=226"},"modified":"2026-10-29T14:09:58","modified_gmt":"2026-10-29T12:09:58","slug":"rupestelis-voice-ai-on-older-peoples-terms","status":"publish","type":"post","link":"https:\/\/inpulse.lt\/en\/rupestelis-voice-ai-on-older-peoples-terms\/","title":{"rendered":"R\u016bpest\u0117lis: Voice AI on Older People\u2019s Terms"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most technology asks people to adapt to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download an app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create an account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember another password.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn a new interface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understand where to tap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep the device updated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For younger users, those demands may barely register.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an older person who has spent most of their life without smartphones, apps or conversational AI, they can become the difference between a useful service and one that is never used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u016bpest\u0117lis starts from the opposite assumption: technology should learn how to communicate with the person.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built in Klaip\u0117da by founder&nbsp;<strong>Tomas Margelis<\/strong>, R\u016bpest\u0117lis is a Lithuanian-speaking voice AI assistant designed for older adults.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is no new device to learn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No app interface to master.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The service works through something almost everyone already knows how to use:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>an ordinary telephone call.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And Margelis is careful to make one thing clear from the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is not a concept waiting to be built.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The product is already built, tested and operating in Lithuania.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start with the person, not the interface<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The idea behind R\u016bpest\u0117lis began with a simple question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why should older people have to learn new digital interfaces when the technology itself could adapt to them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Margelis, that question quickly became about more than usability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It became about independence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur starting point is respect for the individual, their experience, independence and choices,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That principle runs through much of the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The telephone matters because it is familiar and widely accessible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Margelis does not see the telephone itself as the defining feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voice is simply the interface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more important question is what the service can actually help someone accomplish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More than a conversation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is designed to help with ordinary everyday needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The assistant can hold conversations, find information, manage reminders, help organise requests and support communication with services or institutions through available and authorised channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A user might want information about a local service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Help preparing an enquiry to an institution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A reminder about something important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or assistance arranging contact with another person or organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The distinction between those tasks matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis does not treat every request as something the AI can automatically complete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company separates three different states:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>a request;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>an action that has started;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">and<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>a confirmed result.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a user asks the assistant to help with something, that does not automatically mean the task has been completed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Margelis, communicating that distinction clearly is an important part of trustworthy AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An AI should be able to say \u201cI don\u2019t know\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voice assistants face a difficult temptation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are designed to keep conversations flowing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When something is unclear, a language model can often produce a plausible interpretation and continue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That may make a demonstration look smooth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For R\u016bpest\u0117lis, it can be exactly the wrong behaviour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf the assistant is uncertain, it should clarify,\u201d Margelis says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf an action cannot be completed, the person should not be told that it succeeded.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That sounds obvious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, it touches one of the most important problems in applied AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A system that speaks confidently can create the impression that something happened even when it did not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A message may have been prepared but not sent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A notification may have been sent but never read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A request may have been initiated but not confirmed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is therefore being&nbsp;<strong>refined<\/strong>&nbsp;around what Margelis calls a principle of honesty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the system is uncertain, it should ask.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When something fails, it should say so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when a result has not been confirmed, the AI should not turn uncertainty into certainty simply to keep the conversation moving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lithuanian conversation is not a clean transcript<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Building a Lithuanian-speaking voice assistant also creates a very practical engineering problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real people do not speak like written prompts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They pause.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interrupt themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Change subjects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use regional expressions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speak quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speak slowly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave thoughts unfinished.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repeat themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an older user, the experience also has to remain understandable and comfortable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis therefore pays particular attention to clear language and conversational pacing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the system does not understand, the preferred behaviour is to ask for clarification rather than guess.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Margelis does not disclose the underlying engineering implementation, describing it as proprietary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the design target is straightforward:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">the conversation should adapt to the person rather than requiring the person to learn how to speak to a machine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The older person remains the decision-maker<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This becomes especially important once a voice assistant can do more than answer questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A conversational AI that can coordinate with relatives, care workers, institutions or services has access to increasingly sensitive parts of somebody&#8217;s life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis approaches that problem through a clear principle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>the older person remains the decision-maker.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A conversation with the assistant is not treated as unlimited authorisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different activities can require different permissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The individual should decide what information can be shared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What can be remembered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which actions may be performed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who may be contacted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when the service should stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Family members can be involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Care workers can be involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But paying for a service does not automatically transfer control over the person receiving it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe person who receives the assistance must remain central to the consent and service relationship, regardless of who pays,\u201d Margelis says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That may become one of the most important parts of the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Help from family should not mean loss of autonomy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Technology designed for older adults can easily slide into surveillance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A family member may have good intentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They want to know that a parent or grandparent is doing well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They want reminders to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They want to be notified if something needs attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is a fundamental difference between helping someone and monitoring them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis explicitly tries to preserve that distinction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAn older person\u2019s dignity and independence should not diminish simply because they are receiving assistance,\u201d Margelis says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Family involvement can be useful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it should not automatically override the older person&#8217;s choices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For R\u016bpest\u0117lis, consent is therefore not simply a legal checkbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is part of product design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Human handoff is not the same as human rescue<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the more difficult questions for any AI assistant is what happens when the machine should no longer be the one handling the situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis can support coordination or escalation where a particular service includes an authorised human contact or operator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Margelis deliberately avoids making vague promises around \u201chuman handoff.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is an important difference between&nbsp;<strong>sending a notification<\/strong>&nbsp;and&nbsp;<strong>confirming that someone has actually provided assistance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A message to a family member does not guarantee that the family member saw it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An escalation does not mean the issue has been resolved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The operational arrangement therefore depends on the particular service and workflow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, according to Margelis, those arrangements have to be verified before they are promised to users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is a notably conservative approach for an AI product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But for a service aimed at older adults, ambiguity about whether a human has actually taken over could be much more dangerous than simply admitting that the system does not know.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u016bpest\u0117lis is not an emergency service<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The same caution applies to health and emergencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is&nbsp;<strong>not a medical device<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is&nbsp;<strong>not an emergency dispatch service<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it is&nbsp;<strong>not a replacement for healthcare professionals<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A person who needs urgent emergency assistance should contact&nbsp;<strong>112<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company is working on appropriate safety guidance and possible human escalation, but Margelis does not claim that an AI conversation can guarantee an emergency response.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That boundary is important because users may not always think in product categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If an assistant is available every day and speaks naturally, somebody may instinctively begin to treat it as a general source of help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The responsibility of the product is therefore not only to explain what it can do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It must also make clear what it&nbsp;<strong>cannot<\/strong>&nbsp;do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who pays is not the same as who controls the service<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis sees several possible customer groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Older people may subscribe themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Family members may purchase the service for a relative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Care organisations or community-support providers may use it as part of a wider service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But those different payment models do not change the central principle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The older person receiving the assistance remains central to consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That creates an interesting business-model challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many consumer products, the customer and user are the same person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With R\u016bpest\u0117lis, they may not be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A son or daughter may pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A care organisation may procure the service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the person answering the phone is the one whose autonomy the product has to protect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u20ac29.99 per month<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis currently publishes a private consumer price of&nbsp;<strong>\u20ac29.99 per month<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective is to make routine assistance affordable enough for ordinary use while using automation to keep the service efficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the economics are connected directly to the safety model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more situations that require human intervention, the more operational cost enters the service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more tasks the AI performs autonomously, the more carefully those boundaries have to be defined.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Margelis does not disclose the company&#8217;s proprietary cost structure or supplier arrangements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, he frames sustainable pricing around three things:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">operational performance;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">responsible service scope;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">and continuous quality improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge is not simply making an AI inexpensive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is making the entire service dependable at a price people can actually pay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Already operating \u2014 and expanding what the service can do<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is already&nbsp;<strong>built, tested and operating in Lithuania<\/strong>, with payments integrated through&nbsp;<strong>Stripe<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Margelis, as of&nbsp;<strong>27 October 2026<\/strong>, the assistant performs&nbsp;<strong>42 functions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A total of&nbsp;<strong>196 functions have been developed<\/strong>, including capabilities that are still awaiting connection or activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That distinction matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company separates what the service can perform today from functions that have already been developed technically but are not yet part of the active service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next stage is therefore not simply building more features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is connecting and activating additional capabilities while expanding real-world use of the existing product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis has also presented its complete municipal service package.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Margelis reports interest from&nbsp;<strong>43 of Lithuania\u2019s 60 municipalities<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That number represents expressed interest rather than 43 signed contracts, but it points toward a potentially important second market for the company beyond private consumers and families.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And some of that municipal interest is beginning to translate into concrete referrals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By&nbsp;<strong>11:25 a.m. on 27 October<\/strong>, according to Margelis,&nbsp;<strong>Neringa Municipality had submitted eight people wishing to use R\u016bpest\u0117lis<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, the distinction is important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A referral is a step toward activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It does not mean that all eight people are already receiving calls from the service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That careful separation between interest, referral, activation and actual service delivery follows the same philosophy R\u016bpest\u0117lis applies inside the product itself:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>do not describe something as completed until it actually is.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Already operating, but deliberate about what comes next<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The company has been demonstrating R\u016bpest\u0117lis to potential users as well as public-sector organisations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its immediate challenge is now increasingly one of deployment rather than proving that a voice assistant can technically exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The service already operates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Payments already work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dozens of functions are active.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many more have been developed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Municipalities are showing interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential users are beginning to be referred.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next stage is expanding use of the operating service while connecting additional capabilities that have already been built.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Margelis remains careful about the distinction between live functionality and future integrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optional integrations and features still undergoing verification are not presented as if they were already active.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That reflects the same principle seen elsewhere in the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not present something as completed before it actually is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the coming year, the company wants to deepen the practical value of the service and build trusted relationships with both individual users and organisations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is no stated ambition to build a giant general-purpose language model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Margelis sees that as somebody else&#8217;s problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don&#8217;t compete with the foundation models<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The world&#8217;s largest AI companies are spending billions building increasingly capable general-purpose models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small Lithuanian startup has little reason to compete with them directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is taking the opposite approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use increasingly powerful underlying AI technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then specialise around a very specific user.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A specific language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A specific interface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A specific set of needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, perhaps most importantly, a specific set of boundaries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur aim is not to compete with the world\u2019s largest AI companies in building general-purpose foundation models,\u201d Margelis says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt is to offer a specialised service that helps real people with real everyday needs.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is becoming an increasingly important model for AI startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The foundation model may become infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The actual product is what gets built around it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The difficult part may not be the AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is easy to describe as a voice AI assistant for older adults.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the founder interview suggests that the more interesting product problem lies elsewhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difficult questions are not simply:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can the AI speak Lithuanian?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can it answer a question?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can it make a phone call?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The harder questions are:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When should it ask instead of assume?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When is it authorised to act?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does it prove that an action actually succeeded?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When should a human become involved?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does it preserve a person&#8217;s independence when a relative is paying?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What happens when somebody asks the system for help it cannot safely provide?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And how do you explain those boundaries clearly enough that a user understands them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those questions are less spectacular than a polished AI demonstration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are also much closer to what determines whether such a product can be trusted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Assistance on your terms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The central idea behind R\u016bpest\u0117lis is not that older people need more technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is almost the opposite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They should not have to become technology experts just to benefit from what modern software can do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The interface can be something they already understand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A telephone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A familiar language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underneath that simplicity, however, sits a much more difficult product challenge: deciding how far the technology should be allowed to go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u016bpest\u0117lis is trying to answer that question by keeping the user at the centre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the family member.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the care organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the company summarises its own philosophy:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cYour life. Your decisions. R\u016bpest\u0117lis \u2013 assistance on your terms.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more:&nbsp;<a href=\"https:\/\/rupestelis.lt\/\">https:\/\/rupestelis.lt\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most technology asks people to adapt to it. Download an app. Create an account. Remember another password. Learn a new interface. Understand where to tap. Keep the device updated. For younger users, those demands may barely register. For an older person who has spent most of their life without smartphones, apps or conversational AI, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","hentry","category-founders"],"_links":{"self":[{"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":2,"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"predecessor-version":[{"id":229,"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/posts\/226\/revisions\/229"}],"wp:attachment":[{"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inpulse.lt\/en\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}